Tel-Aviv is filled with beautiful buildings, many of which were built in the early years of the 20th century and had a very unique and beautiful eclectic architectual style.
Team project
Tel-Aviv Preservation Plaque
Studential project
A brief assignment of the redesign of preservation plaques around the white city of Tel-Aviv and its restored buildings based on historical appropriations.
In this project, me and my partner chose to focus on the unique look of these restored buildings. the lower floors have been restored to their original look, albeit with new added floors that do not resemble the same eclectic architectual style, but rather a modern look.
In our redesign (above), we decided to look at every aspect of the current design (left) and analyze it to see what can be improved upon.
Starting off with original illustration, we wanted to update and improve upon it by visualizing the building in its current restored form, emphasizing the difference between the old floors and the new, both by line width and year count to the left.
When it comes to fonts used, we determined that the fonts used for each language do not communicate well as a group. both in visibility and visual similarities to the building.
We set 3 principles for our chosen fonts to go by.
Historical Relevance, Restoration related Value, Geometrical Similarities.
During our research we stumbled upon a font family called Tel-Aviv, which is made of different mini families in it, each one is resembling a different historical time period based on the popular architectual style. we decided to use two different fonts for the headlines and text in order to symbolize the old and new.
