TEREM

BRAND EXPLAINER

Team

Ori Nave
Tamar Peled

(Moveo Creative)

Client

Terem↗

Year

2026

Description

This project is a redesign of the TEREM appointment waiting screen. The update introduces a modern UI for real-time patient tracking and incorporates a media loop featuring animated brand explainer and promotional advertisements, to engage visitors while they wait.

Role

Creative Direction

Design, Animation

Role

Creative Direction

Design, Animation

Credits

Tamar - Content and Copy

Credits

Tamar - Content and Copy

THE BRIEF

Update and refresh the old appointment screen at TEREM E.R
waiting rooms, and create a media loop reel of selected content.

Update and refresh the old appointment screen at TEREM E.R waiting rooms, and create a media loop reel of selected content.

THE BRIEF

THE CHALLENGE

Terem operates under two distinct visual languages.

THE CHALLENGE

A soft, rounded "digital" identity for its web presence.

Terem appointment screen project — visual 11

Terem appointment screen project — visual 12

Terem appointment screen project — visual 13

A bold, clinical "physical" identity for its E.R branches.

A soft, rounded "digital" identity for its web presence.

My goal was to synthesize the two worlds into a single, cohesive waiting room experience both for the waiting screen, and the media animation loop videos.

A soft, rounded "digital" identity for its web presence.

A bold, clinical "physical" identity for its E.R branches.

My goal was to synthesize these two worlds into a single, cohesive waiting room experience both for the appointment waiting screen, and the media animation loop videos.

THE SOLUTION

I suggested a mix of both languages, fairing more towards the identity of the physical branches as that's where it will be displayed and played. The UI screen and the videos bring the soft approach into the bold and clinical look of the branches.